#CloserThroughKindness Campaign

I wanted to do something to support the crisis that is affecting us all so much. My sister, Laura has Cystic Fibrosis and is currently waiting for a double lung transplant, therefore she is listed as one of the most vulnerable groups and will be shielding for the next few months. This made me think how extremely lucky I am that we have each other as sisters and are able to stay at home but we know that people are more at risk of feeling more alone and more vulnerable than ever,  therefore we wanted to do whatever we could to help. Whilst the fashion industry has taken some positive strides to a more sustainable future, the global pandemic means that sustainability and climate change was at risk of not being prioritised, therefore we wanted to create campaign that highlights and supports the sustainable fashion industry and planet. 

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We are launching a campaign called #CloserThroughKindness where even though we have to be physically distant from one another, we wanted to create a campaign where we all feel closer to one another through acts of kindness. 

To do this, we are asking you to start a movement by using the #CloserThroughKindness hashtag to tag someone to let them know they are thinking of them during this difficult time and to share tips on how we can be kinder to one another and the earth during this time. 

T-Shirts

As part of our #CloserThroughKindness campaign we have commissioned a not-for-profit factory, Fashion Enter in London to create 48 limited edition 'Closer Through Kindness' t-shirts. As soon as we heard a lot of factories have suffered from a substantial loss of orders due to the crisis so we wanted to support them in whatever way we could- the factory is currently making PPE for our incredible NHS staff too. 

The t-shirts are made from 100% organic white cotton also made here in the UK and are available in all sizes. The brand labels are made in the UK and the care labels are made from 100% recycled polyester. Each of the t-shirts will be custom free-hand embroidered by myself using organic cotton thread and using sequins made from recycled plastic bottles. 

100% of profits will be split equally between charities supporting those most vulnerable during this crisis. 

Prince's Trust

Age UK 

The Trussell Trust

Manchester Foundation Trust 

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PPE

Careaux is inspired by our Nana who was a dressmaker since she was fourteen and championed the importance of reusing and sustainable practices her whole life through visiting car boot sales to repurposing fabrics to create new outfits. She was one of the kindest people you could wish to meet and also went on to work for the NHS (our UK health service) after she spent many years working in a factory as a seamstress. 

We are facing a shortage of critical PPE for our incredible NHS staff. As part of our #CloserThroughKindess Campaign to celebrate 72 years of the NHS and 72 years of my Nana's life, we have pledged to make 72 pieces of non-medical PPE for our NHS staff. To do this we have partnered with our local For the Love of Scrubs Hub and the Emergency Designer Network working with local suppliers and upcycling duvets and fabric to create scrubs and scrub bags for our local workers. This is so we can highlight a sustainable solution to this shortage. Our amazing dressmaker, Jacky who normally makes our dresses is also creating PPE for her local medical centres too. 

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Interviews

As part of the campaign, we are creating a series of written interviews with incredible role models from all across the world- role models who share our values of sustainability, ethical fashion and giving back. Discover the interviews here.